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Copywriting  Editing  Proofreading

“Nikki has a big advantage over a lot of other writers - she's also creative. Add a wicked sense of humour, an ability to meet deadlines and good presentation skills, and you have all that is Nikki - well nearly,” Rowland Davies, Creative Director, Pepper (prev. Creative Director, Ogilvy & Mather Hong Kong)
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Words at work

See below for samples of my work, and simply click on an image to open it. Please note that most samples were part of fully integrated campaigns, including print ads, online banners, websites and social media. I also worked closely with design teams on the creative concepts.

 

Electronic Mailers

eGenisys Electronic Mailer
Agency: NetPartnering/Pepper
This mailer for print suppliers, eGenisys, explained why it always pays to use Original HP Supplies.
Microsoft BizTransformers Electronic Mailer
Agency: Metia
Microsoft support for some key software was ending! This super-hero campaign helped panicky businesses relax.
Wordflow Electronic Mailers
Agency: NetPartnering/Pepper
Wordflow sent out a series of promotional eDMs to celebrate the company's new carbon-neutral status with free eco-gifts.
Brother Retail Electronic Mailer
Agency: Metia
Brother print manufacturers wanted to reach out to retail customers with a campaign that showcased the company's rich retail history.
Brother Pest Control Electronic Mailer
Agency: Metia
Brother wanted to reach out to a new audience of pest controllers with an eye-catching email campaign about their mobile printers.
Brother Calculator Electronic Mailer
Agency: Metia
Do you know the hidden depths of your print costs? Scary stuff. Brother reminded companies to stop losing money.
IKON Electronic Mailer
Agency: NetPartnering/Pepper
A thank-you mailer to customers for registering at IKONstore.co.uk.
Brother OmniJoin Electronic Mailer
Agency: Metia
Leaving your desk is so last century! Brother wanted to promote its OmniJoin web conferencing solution with an online campaign.
Compel Electronic Mailer
Agency: NetPartnering
IT services provider, Compel, invited customers to join them at their hospitality booth at Chelsea FC.
Brother Logistics Electronic Mailer
Agency: Metia
Brother needed to remind a new niche audience of logistics companies of the importance of taking mobile printers on the road.
LETN Electronic Mailer
Agency: NetPartnering/Pepper
A Christmas promotion from IT reseller, LETN Solutions.
Del DAAC Electronic Mailer
Agency: Metia
Dell reached out to conference participants with a campaign that showed each participant's personal journey to the venue.
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Websites

Hotels.com Website
Agency: Essence
I helped re-brand the Hotels.com Welcome Rewards programme, providing high-level messaging, web copy and a brochure.
Brother Calculator Website
Agency: Metia
Do you know how much money you're wasting on unnecessary print costs? Brother invited organisations to find out with my iceberg theme.
Dell Storage Online Decision Tree
Agency: Metia
Calling stressed IT teams! I created Dell "LQ" or Life Quality as a tongue-in-cheek approach to Dell storage, using this decision tree.
IDBS eWorkbook Website
Agency: Metia
IDBS helps researchers be more efficient. This landing page formed the core of a campaign to promote its new eWorkbook device worldwide.
Brother Pest Control Website
Agency: Metia
Brother print manufacturers wanted to sell more mobile printers to pest controllers. And so the origami mouse campaign was born.
Microsoft Windows 10 Launch Banners
Agency: Metia
Windows 10 is coming ...fast. This pitch was designed to get app developers on board, and included emails, banners and a website.
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Infographics

Dell American School of Milan Infographic
Agency: Metia
We show this school's immersive new learning environment, powered by Dell technology.
Dell Commonwealth Games Infographic
Agency: Metia
Dell was the technology sponsor at the Commonwealth Games in Glasgow. This infographic, and a video, highlighted its contribution.
Dell Framestore Infographic
Agency: Metia
Seen Skyfall and Gravity? The visuals were powered by Dell technology. This infographic and a case study shouted it out to the world.
Microsoft Education Infographic
Agency: Metia
The cloud is big news in cost-saving IT for education. Microsoft encouraged schools to head into the cloud with this colourful campaign.
Oracle FCCM Infographic
Agency: Metia
Banks beware! Oracle summarised the challenges facing the financial industry with this representation of a white paper.
Dell FashionLab Infographic
Agency: Metia
Dell wanted to shout about the futuristic new lab that lets designers create in 3D. It's all Dell-powered of course ...
IDBS eWorkbook Infographic
Agency: Metia
IDBS equips research teams with new tools. This infographic visualised the importance of abandoning paper-based processes.
Ospero Infographic
Agency: Metia
Mad Men meets mainstream IT! Equipped with technology from our client, IT managers were encouraged to be super heroes.
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Brochures

HP Life Sciences Brochure
Agency: Pepper
HP wanted a campaign for a truly massive storage system. A series of flyers was customised for a range of audiences.
Microsoft CRM Brochure
Agency: Metia
Microsoft wanted to make schools aware of the wealth of education resources at their disposal.
Microsoft Surface Pro Flyer Series
Agency: Metia
Calling all schools! Flyers and online banners were personalised with day-in-the-life-of stories from real users, including a teacher.
Universal Office Products Catalogue
Agency: NetPartnering/Pepper
This HP reseller wanted a colourful catalogue showcasing its offering for education.
Oracle Breakfast Semina
Agency: Metia
Finance professionals were invited to an Oracle event to explore the future of finance with a panel of 'millennials' aged 16-20.
Novus Enrich Education Flyer
Agency: NetPartnering/Pepper
The flyer about HP thin clients in schools was handed out at an education trade fair.
HP Education Brochure
Agency: Pepper
A brochure for schools, designed to promote HP technology as a vital learning tool.
New Media AV Flyer
Agency: NetPartnering/Pepper
This flyer presented HP workstations as part of a creative solution by New Media AV.
NetPartnering Business Brochure
Agency: NetPartnering
NetPartnering is Europe's largest independent agency focussed on business-to-business technology.
BP Solar Brochure
Putting the spotlight on the sun: this brochure explored the benefits of renewable energy.
HP Workstations Family Brochure
Agency: Pepper
This brochure presented the current line-up of HP workstations, and was created in collaboration with two fantastic writers.
HP Monitors Brochure
Agency: Pepper
Do HP monitors offer an even better view than looking out of the window? This brochure showcased HP's big, bold monitor line-up.
Lan 2 Lan Green IT Brochure
Agency: NetPartnering/Pepper
This brochure focussed on the solutions LAN 2 LAN provides to help companies cut costs and be kinder to Mother Nature.
HP PSG Brochure for small and mid-sized businesses
Agency: Pepper
This brochure (a few pages shown here) displays the entire HP portfolio of products suited to small and medium businesses.
XMA Prisons Brochure
Agency: NetPartnering/Pepper This brochure showcases XMA's secure, web-based educational tools.
Norton AntiVirus Flyer
Agency: Pepper
Flyer from anti-threat specialists, Symantec, showcasing their Norton AntiVirus software.
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Direct Mailers & Print Ads

IDBS eWorkbook Print Ads
Agency: Metia
IDBS helps research teams make new discoveries. These ads are part of a campaign to promote its new eWorkbook device worldwide.
Dell Wyse Heroes Mailer
This super-hero themed campaign promoted the budget-saving super powers of Dell thin client technology. The mailer was sent out with a cape.
HP MultiSeat Microsoft Mailer
Agency: Pepper
Schools and organisations were invited to save costs and boost the number of users their IT systems could support.
HP Business Notebooks Print Ad
Agency: Pepper
This print ad was part of a campaign that included animated videos at London Waterloo Station. I provided all content
HP Original Supplies Print Ad
Agency: Pepper
A print ad summarising the advantages of using Original HP Print Cartridges over refilled cartridges.
Misys FusionRisk Print Ad
Agency: Metia
Misys Global Trade and Risk Management promoted its new software with a series of print ads and online banners.
Glen Office Mailer
Agency: NetPartnering/Pepper
This mailer promoted Original HP Print Supplies. Customers entered a prize draw to win a spa break or Nintendo Wii.
Murcom Print Ad
Agency: NetPartnering/Pepper
A promotion for Original HP Print Supplies, encouraging customers to take advantage of fabulous online offers.
HP Education Postcard
Agency: Pepper
Schools and parents were encouraged to take advantage of an HP Back to School offer, which included a discount and free delivery.
HP Tape Automation Mailer
Agency: Pepper
Meet Samy, the face of HP's campaign for stress-free backup.
Tonik Flyer
Agency: NetPartnering/Pepper
Tonik offers small businesses and consumers a wide range of print consumables. This flyer promoted Original HP Supplies.
HP Thin Client Mailer
Agency: Pepper
One of a series of mailers highlighting the benefits of HP thin clients to various audiences, including healthcare and finance.
Morse Blade Technology Mailer
Agency: NetPartnering/Pepper
Morse (now 2E2) is one of the UK's leading IT solutions providers. This mailer showcased Morse's skills with servers.
Jigsaw Print Ad Series
Agency: NetPartnering/Pepper
These eye-catching ads showcased Jigsaw's service and the quality of Original HP Supplies.
Panacea London Tube Advert
Agency: NetPartnering/Pepper
IT specialists, Panacea, created this advert on the London underground, reminding commuters to keep their IT healthy.
HP SkyRoom Passport Mailer
Agency: Pepper
This "passport" introduced professionals to HP SkyRoom, a remote conferencing solution designed to make travel a thing of the past.
HP Blade Servers Print Ad
Agency: Pepper
This HP family of servers promised to make life easier for IT staff.
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Case Studies

Dell Case Study: TUIfly
Agency: Metia
One of many case studies showcasing the business benefits of Dell solutions and support. Michael Dell tweeted about this case study.
Dell Case Study: Virtalis
Agency: Metia
One of many case studies showcasing the business benefits of Dell solutions and support.
Dell Case Study: USG People
Agency: Metia
One of many case studies showcasing the business benefits of Dell solutions and support.
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Others

www.desertrainfilms.com
Client: Desert Rain
The website for a film production services company in Namibia, Africa.
Siemens GEO Award Magazine
Agency: Unequity
This magazine (a few pages shown here) was created as part of Siemens' successful application for the GEO Award 2011.
Na'ankuse Wildlife Newsletter
I provide ad-hoc copywriting and marketing support for this wildlife reserve in Namibia. Here the monthly newsletter, starring Parkie the aardvark.
Freddi the Frog, part 1
Agency: Pepper
A German children's story and part of a campaign encouraging businesses to use Pepper's support in reaching the right target audience.
Freddi the Frog, part 2
Agency: Pepper
A German children's story and part of a campaign encouraging businesses to use Pepper's support in reaching the right target audience.
Project Genie
I offered editorial support for this educational initiative by Prof. Hugh Montgomery. It encouraged teachers and pupils to fight climate change.
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